Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:
“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.
How we use your information
This privacy notice tells you how we, Peter Smith and Son Funeral Directors Ltd, will collect and use your personal data for provision of services, cookies, complaints etc.
Why does Peter Smith and Son Funeral Directors Ltd need to collect and store personal data?
In order for us to arrange and conduct a funeral service on your behalf we need to collect personal data for fulfilment of the contract and any related correspondence. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.
In terms of being contacted for marketing purposes Peter Smith and Son Funeral Directors Ltd would contact you for separate consent.
Will Peter Smith and Son Funeral Directors Ltd share my personal data with anyone else?
We may pass your personal data on to third-party service providers contracted by Peter Smith and Son Funeral Directors Ltd in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide on behalf of Peter Smith and Son Funeral Directors Ltd. When they no longer need your data to fulfil this service, they will dispose of the details in line with Peter Smith and Son Funeral Directors Ltd’s procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.
How will Peter Smith and Son Funeral Directors Ltd use the personal data it collects about me?
Peter Smith and Son Funeral Directors Ltd will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Peter Smith and Son Funeral Directors Ltd is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.
Under what circumstances will Peter Smith and Son Funeral Directors Ltd contact me?
Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.
Can I find out the personal data that the organisation holds about me?
Peter Smith and Son Funeral Directors Ltd at your request, can confirm what information we hold about you and how it is processed. If Peter Smith and Son Funeral Directors Ltd does hold personal data about you, you can request the following information: